Viacom to use Microsoft advertising platform for web properties

Viacom to use Microsoft advertising platform for web properties
Media giant Viacom has announced that they are now collaborating with Microsoft for serving advertising on their network of web properties.
The company is as a result ditching DoubleClick which is in the process of being acquired by Microsoft’s rival company Google.
This is a major victory for Microsoft [...]

Source: http://news.techwhack.com/6987/viacom-microsoft/