BT, Virgin Media and Carphone Warehouse to offer advertising platform

BT, Virgin Media and Carphone Warehouse to offer advertising platform
Three of the dominating ISPs in the UK market are collaborating to use a new advertising platform to generate revenues.
BT, Virgin Media and TalkTalk are going to collaborate and use a system designed by Phorm to offer this service.
They are creating a new online exchange named [...]

Source: http://news.techwhack.com/7112/phorm/